Areas of expertise
Innovation and development
New concepts and ideas, creative thinking, linking promotions to social events. Competitor analysis, focus group research. Advertising strategies based on market sector analysis.
Industry Expertise, driving profitable growth
Ensuring a strong knowledge of management information, competitor research, market conditions, product knowledge and price positioning. Currently working with a SOSTAC planning system to identify current situation, objectives, strategy, tactics, actions and controls.
PR, communications, advertising, promotion and events
Creating a high brand equity to gain customer trust and positive associations. Working toward a solution based approach. Writing high quality content and copy for various channels including email campaigns, website, brochures, flyers, internal communications and creative briefs. Heavily involved in creation of press releases and case studies with external agencies.
Full Event project managment from research of suitable events, planning, promotion, artwork and literature, lead generation and ROI reporting.
Website, SEO, PPC and Social Media
Various website re-designs from developing brief to design guidance, content written based on SEO strategy, creating and executing the promotional and communication plans following launch.
Social media strategies created and executed dependent on social platform and target audience. Plan includes content, imagery, key messages, promotions and paid advertising.
PPC regularly reviewed and worked upon based on monthly Google reporting performance. Ad campaigns linked to promotions, product launches and geographical regions.