CV Overview

Key Acheivements
  • 26%        Business revenue growth Y2016 v Y2017

  • 15%        Increased customer base to support revenue growth

  • 12%        Increase in internal cross selling

  • 72.5%   Increase in average website visits per day

  • 60%        Increase on average time spent on website

  • 27%        Decrease in bounce rate

  • 16.5%   Increase in average email marketing open rate

  • 2.25%   Increase in click through rate

  • 27%       Increase in company LinkedIn followers

  • 60%       Increase in company LinkedIn engagement

  • 108%    Increase in YouTube video views

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Key Work​
Brand Manager - Lead Generation, New Business, Retention and Reactivation

Aug 2018 - present


​Following a restructure in the marketing department, part of my role became more focused on my expert area.  Whilst still being brand custodian for Wilson Access Hire, I am also responsible for developing lead generation, new business, retention and reactivation across 8 of the AFI group brands.  Key responsibilities include creating and executing strategies/programs for new, retained and reactivated business, develop lead nurturing and generation, lifecycle communication and segmentation campaigns and manage the buying cycle and communication strategy for each stage. 

Brand Manager

​Jan 2016 - Aug 2018


The key objective of my role is to own and drive the branding, public relations and communications for Wilson Access Hire using the full marketing mix.  I have defined the brand strategy and implemented the marketing activities to achieve both the short and long term business goals set.  On a day to day basis I manage multiple projects and campaigns simultaneously across multiple channels, communicating successfully with external agencies, internally across the business and with the board of directors. 

Marketing and Business Manager

​Jul 2009 - May 2013

Responsible for the management of 3 direct reports. Key responsibilities included development and implementation of the digital marketing strategy including PPC, SEO, website content management and social media management.  Briefing and managing external agencies to create marketing collateral.  Creating and managing the yearly events programme, creating media packs and managing sponsorship of events. I was also responsible for the marketing database and production of monthly reports for KPIs set.

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Chartered Institute of Marketing (CIM) Professional Certificate in Marketing

Chartered Institute of Marketing (CIM) Introductory Certificate in Marketing

OCN Website Design

Microsoft Excel Advanced

Microsoft PowerPoint Advanced

BSc Nursing (Adult)

Access to Higher Education – Level 3 (A Level Equivalent) - 51 Credits at Distinction in all core subjects; Biology, Psychology and Health Studies

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Skills Profile

Managerial Skills

  • Confident, effective management and training skills with the ability to build successful relationships at all levels.

  • Offering an open, positive, approachable and encouraging management style.

  • Strong at forward planning, organisation and delegation from managing workloads, multiple responsibilities, meeting and training attendance. Identifying skills of employees and delegating tasks based on their skill sets.

  • Mentoring team members by sharing experiences, knowledge and skills.  Building confidence so they are able to make well informed decisions and problem solve.

Communication Skills

  • Communicates highly effectively both internally and whilst working with external agencies.  A well respected and valued member of the team, contributing successfully to both the marketing team and other areas of the business.  Strong problem solving skills and the ability to make well informed decisions.    

  • Excellent written communication skills through writing press releases, website content, agency briefings and marketing documentation.

Organisational Skills

  • Excellent time management skills and personal organisation developed through managing simultaneous tasks and delivering to tight deadlines, on budget.

Computing Skills

  • Strong IT skills in particular Microsoft applications including Word, Excel, PowerPoint, Outlook and Microsoft Dynamics CRM. Also possess a sound knowledge of website content management, Google business tools and social networking.  Experienced in working with Communigator, Dotmailer, Pure360 and Mailchimp email marketing, lead generation and automation software.

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© 2019 by Danielle Thorpe


T: 07815 797887

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